Blissbody is a manufacturer of fitness and yoga sportswear, biki sets, and unisex watches in the UK. Their business is predominantly conducted online via influencers and social media, where they enjoy an impressive following of brand fans.
For the launch of the new “ODYSSEY” watch, the marketing department wanted to create dynamic and interactive advertising campaigns that would quickly attract attention through social media and increase conversion rates. 50% of the marketing budget being allocated to sponsored ads on YouTube.
Initially, the client wanted a 45-second ad in 1920×1080 format. Due to higher production costs and the fact that an ad longer than 30 seconds might not be seen until the end and thus lose viewers’ attention, after consultation, the Blissbody team decided on a 30-second commercial.
After the product analysis, an animated commercial was created using 3D software and then, at the client’s request, images were produced to be used in static ads.
