project

psychiatrie heiligenstadt

meet the client

Dr Aygül Eren-Tula is a psychiatrist with over 10 years of extensive experience in the field of mental health. Her practice, located in Vienna, Austria, offers a diverse range of specialized psychiatric and psychotherapy services for adults, children and adolescents.

project description and objectives

In an increasingly connected world, Dr. Aygül Eren-Tula recognized the importance of having a robust and efficient online presence to complement her high-quality mental health services. In search of a reliable media partner and an effective marketing strategy, Dr. Eren-Tula chose to collaborate with our team.

The primary aim of this collaboration was to create a coherent and strong brand that reflects both the level of professionalism and empathy found in the services offered by Dr. Eren-Tula. In addition to this, we aimed to develop a website that is not just aesthetically pleasing, but also functional, informative, and easy to navigate for all visitor categories.

Key Features of the Project

Attractive and Informative Design
One of our priorities was to design a website that reflects the personality and values of the clinic. Through the use of a calm color palette and images that illustrate the work environment of the clinic, we succeeded in creating a virtual space where patients feel comfortable and secure.

User Experience
We placed particular emphasis on ease of navigation by integrating elements of intuitive design and creating a logical content structure. Easy-to-use menus and a well-thought-out information architecture help convert visitors into patients.

Search Engine Optimization (SEO)
Aware of the importance of online visibility, we implemented robust SEO strategies. These include the optimization of relevant keywords, well-thought-out meta descriptions, and a coherent URL structure, thereby helping the website achieve a higher rank in search results.

Additional Branding
Beyond the website, we contributed to the development of brand identity by creating an elegant and memorable logo design, as well as providing solutions for personalized emails that reflect the professionalism of the clinic.

Solutions and Services provided

Results

Our collaboration with Dr. Aygül Eren-Tula has had a significant impact on online visibility and patient engagement, thereby validating our collective efforts. Here are some key achievements:

Increase in Web Traffic
Following SEO optimizations and the launch of the new design, the website saw a 35% increase in organic traffic in the first three months. This is a strong indicator of the effectiveness of the strategies implemented.
Improved Conversion Rate
The new design and UX improvements led to a higher conversion rate. Conversion of visitors to patients improved by 20% compared to the period before the collaboration.
Increased Brand Visibility
The implementation of branding strategies led to a significant increase in brand recognition. This was reflected in the increase in followers on social media platforms and positive feedback from the community.
Retention and Loyalty
Thanks to educational and informative web content, the average time spent by visitors on the site increased, indicating a higher level of engagement and trust in the services offered.
Satisfied Client
Most importantly, Dr. Eren-Tula expressed a high degree of satisfaction with the results obtained, emphasizing that the new marketing strategies contributed not only to online visibility but also to the quality of services offered to patients.